Field Marketing Specialist – Hybrid

Tampa, Florida, United States
Full-time
Posted

Description

Field Marketing Specialist
Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24 years, and our 140 person plus national field marketing team is dedicated to helping us hit 25! We are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”).

We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!

Specific job duties include:
  • Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
  • Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
  • Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
  • Source, develop, and post targeted local office and company content – community involvement
  • Drive onboarding support socially including through the support of company recruiting and engagement efforts.
  • Facilitate agent achievement & recognition related social media engagement
  • Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
  • Providing issue resolution and one-on-one assistance to agents as needed
  • Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
  • Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
  • Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
  • Collaborate with Field Marketing Director, Field Marketing Managers and local company presidents on high profile and competitive opportunities & execution that align with local company positioning and culture
  • Maintain connection with brand social media structure to insure consistency of message and branding. Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act.
  • Provide monthly engagement reporting. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
  • Local marketing ambassador/contact for upcoming Social Media Concierge effort.
  • Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager
  • Working with the creative team to create and manage local recruiting and ad campaigns
  • Attending and participating in regional marketing meetings and/or training sessions
  • Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
  • Submitting consistent competitive intelligence samples to the recruiting intelligence portal
  • Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards

Travel requirements include:
  • Ability to, and an environment conducive for, work from home a day or two a week.
  • Weekly local travel to multiple assigned offices within city limits

The ideal candidate will have:
  • Strong presentation, writing and public-speaking skills
  • Strong project management skills
  • Ability to follow direction with solid critical thinking and problem-solving skills
  • Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
  • Ability to communicate effectively and professionally with employees and agents
  • Demonstrate a solid understanding of basic design principles


Candidates for the position must have:
  • 4-year degree in marketing or related field (commensurate experience may be considered) preferred
  • 2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
  • Prior real estate industry experience preferred
  • Experience working effectively within a multi-functional and multi-location environment
  • Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
  • Basic understanding of standard industry used graphic design software including InDesign and Adobe Creative Cloud
  • Basic understanding of paid social media campaign development as well as social media platforms such as Facebook, LinkedIn, Instagram, and Twitter. Experience with training social media concepts in an online and in person environment

#LI-KI1
#LI-PartialRemote

Employment Type

Full-time

Company

Coldwell Banker Realty

Exciting News

We are excited to announce that Realogy is now Anywhere Real Estate Inc. It will take a few months for us to transition to our new brand. For more information about this change, please click here.

About Us

Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, Sotheby's International Realty®. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy's affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.

At Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.

You’ll find our commitment to diversity reflected in our achievements:

  • Forbes 2020 Best Employers for Diversity.
  • Recognized on the 2020 Human Rights Campaign Corporate Equality Index .
  • Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.
  • First residential real estate company to endorse the Equality Act and fully support H.R. 1447 amending the Fair Housing Act to include LGBTQ+ as protected classes.

With diversity, we succeed together. We hope you’ll join us.


Powered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 43 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2020 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge.

EEO Statement

EOE AA M/F/Vet/Disability

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