Marketing Manager, Property Marketing

San Francisco, California, United States


About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Manager, Property Marketing

The Property Marketing Manager leads the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers. This person is not only a master marketer, but a proficient project manager with the ability to conceptualize the direction of campaigns and promotional materials independently.

This person will primarily spend their time:
Building marketing plans that align with the goals of building owners and property representatives
Managing the associated project plans required to bring all tactics to market
Providing art direction to visually express the plan
Developing marketing assets using InDesign, PowerPoint, and property marketing technologies
Creating email marketing campaigns
Overseeing and project managing property promotion events
Tracking results and proposing changes based on responses and metrics

Lead development of property marketing strategies and play a significant role in the creative process for campaign development. Provide creative guidance and make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology
Develop consistent messaging and deploy variations on messaging by communication medium
Create, implement and track marketing plans and budgets, including objectives, timelines, marketing elements, costs, resources, media buys, etc.
Develop sample materials and presentations for large pitches
Present property marketing strategies, plans and ideas internally to garner feedback/support and to clients to secure feedback/approval
Develop client and prospect event strategy and execute events including managing relationships with outside vendors
Develop creative briefs to engage with Design Hub and partners
Scope and oversee photography and videography as needed to promote assigned properties
Manage multiple projects simultaneously with minimal direction to the satisfaction of the brokers involved and their clients
Act as project manager for the marketing plan and related marketing tactics, including naming and branding creation, brochure development, direct mail campaigns, presentations, events, on-site marketing centers and other environmental graphics, etc., partnering with the internal graphics team or outside vendors
Have understanding of digital channels and the appropriate strategy of how to engage, inclusive of social (organic and paid), digital advertising, virtual touring and events, and use of the JLL MarTech stack
Develop and maintain a portfolio of best-in-class marketing deliverables to share with clients, prospective clients, and other teams within JLL
Contribute to team-wide/corporate marketing initiatives that are integral to the company’s success
Act as internal liaison to key areas of the firm to identify marketing needs and ensure follow-up
Direct the design of deliverables across all relevant mediums – digital (e.g. Weebly websites and HTML email), print (e.g. brochures, postcards, flyers, etc.) and events (e.g. invitations, banners, directional signage, etc.).
Attend pitches to promote marketing strategy and partnership to win business
Offer support with special projects as needed and as time allows

Bachelor’s Degree preferred
4-8 years of marketing experience, commercial real estate experience preferred

Outstanding project management and situational leadership skills
Excellent written and verbal communication skills
Experience translating business needs/challenges into marketing solutions
Positive, can-do attitude in the face of complication or adversity
Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization
Assertive and deadline oriented
Comfortable and confident in conducting client presentations
Commitment to details and sound sense of graphic design
Ability to work in a team environment and juggle multiple projects simultaneously
Creative, "big picture” thinker
Budget management skills
Proficient in Microsoft Suite, Adobe Suite and InDesign
Knowledge in Adobe Suites
Experience working with marketing automation tools, Eloqua preferred
Ability to travel approx. 10-15%

What you can expect from us
We succeed together and believe the best inspire the best, so we invest in supporting each other, learning together and celebrating our success.
Our Total Rewards program reflects our commitment to helping you achieve your career ambitions, recognizing your contributions, investing in your well-being and providing competitive benefits and pay.
We can’t wait to see where your ambitions take you at JLL. Apply today!

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